Farah’s journey into the world of fashion is deeply rooted in her connection to her heritage, craftsmanship, and family. Her mother, the visionary behind Another Story by Almirah, has been a constant source of inspiration and support since the brand’s creation in 2011, always encouraging Farah to pursue her dreams.

After studying and working in Washington DC, Farah moved back to Dubai in 2019, where she built a successful career in tax consulting, working with multinational and government clients.

Farah has recently taken a break from her corporate career to launch her own line, blending Pakistan’s rich artisan traditions with a Western sensibility. Her collection is a celebration of elevated, versatile pieces that combine cultural heritage with modern style, creating a seamless fusion of East and West. Each design honors the exquisite craftsmanship of Pakistani artisans while offering contemporary elegance.

Based in Dubai, Farah is proud to share a piece of her heritage with the city that shaped her, offering a unique blend of tradition and sophistication to the world of fashion.